Asia-Pacific Management Accounting Association

2020 (16th) Annual Conference 

Universiti Teknologi MARA, MALAYSIA
Conference Date: 1st (Sunday) – 4th (Wednesday) November 2020


Message from Asia-Pacific Management Accounting Association 2020 (16th) Annual Conference Chair


It is an honour to be appointed again as the organisating committee for APMAA 16th annual conference in Kuala Lumpur, Malaysia. Universiti Teknologi MARA (UiTM), Malaysia will be the host for this conference. This is our third time hosting similar conference. We hosted both the 2004 and 2011 (7th) APMAA conferences. Since this is our third APMAA conference, we are excited, looking forward and trying our level best to have a more memorable event to all participants.


The main theme of the conference is “Staying Relevant: Finance and Management Accounting in a Digital Era”. However, any papers management accounting and finance related are welcomed. Papers can include those theoretical, teaching-based or practice-oriented.


Digital Era has witnessed an explosion of new technology will change every aspect of how we live, work and interact. The Internet of Things (IoT), Big Data, robotics, artificial intelligence and automation will affect how we get things done and businesses work. IoT revolves around different devices and connected to the Internet which able communication with one another. This allows businesses to respond faster to developing situations as sensors ability to collect data that can be used by manufacturers and producers. Huge sets of data able to produce insights that can be acted upon quickly. These are possible with the advancements in big and powerful analytics for data.  


Changes brought forth by Digital Era will lead to a complex world that impact the business world and financial side of businesses. Commerce continues its exponential discovery into new frontiers. Economies are no longer based primarily on the provision of specific products and services but often exchange for consumer data and valuable behavioural analytics. The rising complexities and uncertainties in today’s world, it is crucial for organisations to prepare and adapt to a fast-evolving environment in the future by managing disruptions and identifying opportunities.


Hence, current finance and management accounting are challenged by dynamic changes to forecasts, robustness of budgeting and planning process. They are posted questions on no longer about ‘what happened’ or ‘what will happen’ but about ‘why things happened’. Therefore, tomorrow’s finance and management accountants should rise above the profession’s historical competencies and stereotypes to be true business partners. They are expected to possess the ability to bridge what the business wants with the underlying customer and enterprise data stored by their organisations. Employers need to understand the knowledge requirements and assess the skills needed for both current and desired roles. This includes the need for objectivity, integrity, ethical behavior and commitment to continuously acquiring new skills and knowledge. This will ensure the relevancy of the profession and become the future-proofed finance and management accountants.


The dates and venue for APMAA 16th annual conference will be 1st to 4th Nov 2020 and at University Teknologi MARA (UiTM) and Concorde Hotel, Shah Alam, respectively. We hope the APMAA 2020 conference will be an opportunity for you to have a continuous productive and an unforgettable experience in Malaysia. We are looking forward to seeing you in November 2020.

Professor Datin Dr Suzana Sulaiman

Chair of APMAA Malaysia 2020 Conference
Universiti Teknologi MARA (UiTM)